Problem Statement
A plumbing business struggled to generate leads from online channels. They lacked a functional website and weren’t listed in local directories, resulting in missed opportunities.
Goals and Objectives
- Build a user-friendly website.
- Improve rankings for keywords like “emergency plumber [City]” and “24/7 plumbing services.”
- Increase inbound leads by 30% within 4 months.
Strategies and Tactics
- Website Development:
- Designed a responsive website optimized for mobile users.
- Added features like online quote requests and live chat.
- Local SEO:
- Claimed and optimized Google Business Profile.
- Listed the business in local and niche directories.
- Technical SEO:
- Improved site speed and implemented structured data.
- Ensured NAP (Name, Address, Phone) consistency.
- Content Marketing:
- Created how-to guides, such as “How to Fix a Leaky Faucet.”
- Published case studies on completed plumbing projects.
- Paid Campaigns:
- Ran Google Ads targeting emergency plumbing services.
Implementation
- Launched the website within 3 weeks.
- Conducted local outreach to acquire citations and reviews.
- Set up location-specific ad campaigns.
Results and Metrics
- Achieved a 35% increase in inbound leads within 3 months.
- Website traffic grew by 75%.
- Consistently ranked in the top 5 for “emergency plumber [City].”
Conclusion and Learnings
A combination of technical SEO and local advertising can drive measurable results for service-based businesses. Establishing a strong online presence through a website and directories was pivotal.